Shopify Makes it Easier for Merchants to Target Customers on TikTok, Snap, and Criteo with Audiences Expansion

Shopify Audiences is a tool that helps merchants create and target audiences on popular advertising platforms. It was first launched in May 2022 with integrations with Meta, Google, and Pinterest. In September 2023, Shopify announced that it was expanding Audiences to include TikTok, Snap, and Criteo.

‍

This expansion is a major win for Shopify merchants, as it gives them access to a wider range of advertising platforms and allows them to reach their target customers more effectively.

‍

Benefits of using Shopify Audiences

Shopify Audiences offers a number of benefits to merchants, including:

• Easy to use: Audiences is easy to use, even for merchants with no prior experience in advertising.
• Effective: Audiences uses powerful algorithms to create highly targeted audiences.
• Efficient: Audiences saves merchants time and effort by automating the process of creating and targeting audiences.
• Affordable: Audiences is free to use for Shopify Plus merchants.

‍

How to use Shopify Audiences

To use Shopify Audiences, merchants first need to create an account. Once they have created an account, they can connect their Shopify store to Audiences and start creating audiences.

To create an audience, merchants can choose from a variety of targeting criteria, including demographics, interests, and purchase history. Audiences also allows merchants to create custom audiences based on their own data.

Once a merchant has created an audience, they can export it to any of the supported advertising platforms.

‍

New integrations with TikTok, Snap, and Criteo

The new integrations with TikTok, Snap, and Criteo give Shopify merchants access to a wider range of advertising platforms and allow them to reach their target customers more effectively.

• TikTok: TikTok is a popular social media platform with over 1 billion active users. It is especially popular with younger users, making it a great platform for merchants targeting this demographic.
• Snap: Snap is another popular social media platform with over 360 million active users. It is known for its ephemeral content, which disappears after 24 hours. This makes Snap a good platform for merchants targeting customers who are looking for more immediate gratification.
• Criteo: Criteo is a retargeting platform that helps merchants reach customers who have already visited their website or shown an interest in their products. This makes Criteo a good platform for merchants targeting customers who are in the later stages of the funnel.

‍

Shopify Audiences 

If you are a Shopify merchant, here are a few things you can do to take advantage of the new integrations with TikTok, Snap, and Criteo:

• Create audiences for each platform: Create separate audiences for each of the platforms you are using. This will allow you to tailor your messaging to each platform and audience.
• Use a variety of targeting criteria: When creating audiences, use a variety of targeting criteria, including demographics, interests, and purchase history. This will help you reach a wider range of potential customers.
• Test and optimize: Once you have created audiences, test different campaigns and messaging to see what works best. You can use Audiences’ analytics to track your performance and make adjustments as needed.

‍

Fastest Growing Social Media Platforms

New integrations with TikTok, Snap, and Criteo:

• TikTok: TikTok is one of the fastest-growing social media platforms in the world. It is especially popular with younger users, with over 60% of its users being under the age of 30. TikTok is also known for its high engagement rates, with users spending an average of 52 minutes per day on the platform.
• Snap: Snap is another popular social media platform with over 360 million active users. It is known for its ephemeral content, which disappears after 24 hours. This makes Snap a good platform for merchants targeting customers who are looking for more immediate gratification. Snap is also known for its strong visual component, making it a good platform for merchants selling products that are visually appealing.
• Criteo: Criteo is a retargeting platform that helps merchants reach customers who have already visited their website or shown an interest in their products. This makes Criteo a good platform for merchants targeting customers who are in the later stages of the funnel. Criteo also has a wide reach, with a network of over 20,000 websites and apps.

‍

“The new integrations with TikTok, Snap, and Criteo are a game-changer for Shopify merchants.”

‍

You may also be interested in: The ShopAgain blog

Book a Free Demo and experience ShopAgain app in action with a complimentary, no-obligation session tailored to your business needs.

We make it easy to get started with ShopAgain app: Start Free Trial.