Best Omnisend Alternatives for Ecommerce Store

In the fast-paced world of e-commerce, staying connected with your customers is crucial for driving sales and building brand loyalty. One effective way to achieve this is through email marketing, which boasts the highest return on investment (ROI) among all marketing methodologies, with a staggering $36 return for every $1 spent.

Omnisend is a popular choice for many eCommerce companies, offering a robust combination of email and SMS marketing tools. However, it’s far from the only option available. In this blog post, we will explore top Omnisend alternatives that can help you take your email marketing efforts to the next level.

What Can These Email Marketing Services Do with Shopify?

Email marketing services offer a plethora of features that can significantly enhance your Shopify store’s marketing efforts. These services allow you to:

• Create and automate email campaigns
• Segment your audience for targeted messaging
• Analyze campaign performance to optimize future efforts

For instance:

• Tools like Klaviyo and ActiveCampaign offer advanced segmentation and automation capabilities, enabling you to send personalized emails based on customer behavior and purchase history.
• Shopify Email provides a seamless integration with your Shopify store, allowing you to manage your email campaigns directly from your Shopify admin dashboard.
• Services like Mailchimp and Sendinblue offer multi-channel marketing options, including SMS and social media integrations, to ensure a cohesive marketing strategy.

By leveraging these features, you can engage your customers more effectively, drive sales, and build brand loyalty, all while gaining valuable insights into your marketing performance.

ShopAgain

ShopAgain is an all-in-one marketing and support automation platform designed specifically for e-commerce businesses. It is a comprehensive solution combining various marketing channels with AI-driven features and customer support tools.

Key Features of ShopAgain

Multi-Channel Marketing

Offers integrated email, SMS, and WhatsApp marketing capabilities, allowing for cohesive multi-channel campaigns.

AI-Driven Cross-Sell Recommendations

Utilizes artificial intelligence to generate personalized product recommendations, potentially increasing average order value.

Advanced Automation

Includes features like WhatsApp & Instagram flow, enabling sophisticated automated marketing sequences across multiple platforms.

AI Chatbot

Provides an AI-powered chatbot to handle customer inquiries, improving response times and customer satisfaction.

Mobile App

Offers a mobile app for both iOS and Android, allowing merchants to manage their marketing efforts on the go.

Integrated Customer Support

Combines marketing tools with customer support features, creating a unified platform for customer engagement.

Pros of ShopAgain

• Comprehensive all-in-one solution, eliminating the need for multiple separate tools
• Official Meta partnership for WhatsApp, adding credibility and potentially improved functionality
• Competitive pricing, starting at $0 for email marketing
• Advanced AI-driven features for personalization and automation
• Integrated customer support tools

Cons of ShopAgain

• As a newer platform, it may have a smaller user community compared to more established tools
• The all-in-one nature might be overwhelming for businesses only needing basic email marketing

Pricing of ShopAgain

• Email marketing starts at $0
• WhatsApp & SMS marketing starts at $19
• Specific pricing tiers and details may vary based on business needs and scale

ShopAgain offers a compelling solution for e-commerce businesses looking for an integrated marketing and support platform. Its combination of multi-channel marketing, AI-driven features, and customer support tools, along with competitive pricing, makes it a strong contender in the e-commerce marketing space. It’s particularly attractive for businesses that want to leverage WhatsApp marketing and those looking to consolidate their marketing and support tools into a single platform.

Shopify Email

Shopify Email is an integrated email marketing tool designed to help Shopify store owners create, run, and track email marketing campaigns directly from their Shopify admin dashboard. Launched in 2019, it offers a seamless way to engage with customers and drive sales through targeted email campaigns.

Key Features of Shopify Email

Customizable Email Templates

Shopify Email offers 24 easily modifiable templates, allowing you to create professional-looking emails that align with your store’s branding.

Automation Features

The tool includes pre-built workflows and the ability to create custom marketing automations, making it easier to engage customers with automated messages like welcome emails and abandoned cart reminders.

Detailed Campaign Analytics

Track the performance of your campaigns with detailed analytics, helping you understand what works and optimize future emails for better results.

Pros of Shopify Email

• Seamless integration with Shopify stores
• Free to use for up to 10,000 emails per month
• Easy-to-use visual editor with customizable templates

Cons of Shopify Email

• Limited to one language per email campaign
• Advanced features may require third-party app integrations
• Lacks some advanced segmentation options found in other tools

Pricing of Shopify Email

• Free to install with all Shopify subscription plans
• Send up to 10,000 emails per month for free
• Subsequent emails priced at $1 USD per 1,000 emails sent

Shopify Email is a cost-effective solution for small to mid-sized ecommerce stores looking for basic yet powerful email marketing capabilities. While it has some limitations, such as language constraints and the need for third-party apps for advanced features, it remains a strong contender for Shopify users. However, for more advanced needs, exploring other platforms like Omnisend or Klaviyo might be necessary, though they come with higher costs and potential support issues.

AWeber

AWeber is a widely-used email marketing service tailored for Shopify store owners. It allows users to create automated campaigns, segment their lists, and access detailed analytics to monitor email marketing performance, all through a user-friendly interface.

Key Features of AWeber

Customizable Email Templates

Offers hundreds of built-in templates that can be customized with free stock images or Canva designs.

Automation Capabilities

Allows sending automated emails for various user actions like welcome emails, abandoned cart reminders, and delivery status updates.

A/B Split Testing

Enables testing different email elements such as subject lines, images, and text to determine what drives the highest open and click-through rates.

Pros of AWeber

• Seamless integration with Shopify.
• User-friendly interface suitable for beginners and experienced marketers.
• Excellent customer support.

Cons of AWeber

• Limited advanced features compared to competitors.
• Pricing can become expensive as your list grows.
• The user interface, while friendly, may lack some modern design elements.

Pricing of AWeber

• Free plan available for up to 500 subscribers.
• Lite plan starts at $19.99 per month.
• Plus plan starts at $29.99 per month.
• Unlimited plan available for larger needs.

AWeber is a solid choice for Shopify store owners looking to enhance their email marketing strategy. However, it does have limitations in advanced features and scalability, making it essential to weigh your options carefully against other platforms.

ConvertKit

ConvertKit is a popular email marketing platform designed primarily for bloggers, content creators, and online store owners. It offers powerful automation features, integrations with various e-commerce platforms, and a user-friendly interface to help businesses engage their customers effectively.

Key Features of ConvertKit

Automation and Tag Management

Create automations around specific products that customers have purchased or collections of products. Automations can subscribe customers to an email series, add/remove tags, set custom fields, or add them to a form.

Customizable Email Templates

Offers responsive email templates that fit any device size. Customize landing page templates with stock images and no coding knowledge required.

Segmented Email Campaigns

Sophisticated tagging system lets you segment users and add/remove them from email sequences effortlessly. Personalize emails based on customer behavior and preferences.

Pros of ConvertKit

• User-friendly interface
• Powerful automation features
• Advanced segmentation options
• Personalization capabilities
• Detailed analytics for tracking campaign performance

Cons of ConvertKit

• Higher pricing compared to some other email marketing tools
• Limited template designs compared to other platforms
• Basic reports with no ecommerce stats and no visual email editor

Pricing of ConvertKit

• Free plan for up to 1,000 subscribers
• Paid plans start at $9 per month for 300 subscribers
• No email sending limits

ConvertKit is a solid choice for content creators and small businesses looking to focus on email marketing. However, its limitations in ecommerce functionalities and higher pricing might make it less appealing for some online store owners.

Drip

Drip is a robust email marketing tool designed for ecommerce brands, particularly those with significant subscriber counts. It focuses on automation, personalization, and targeted communication to enhance customer engagement and drive conversions.

Key Features of Drip

Behavioral Automation Triggers

Automate email sequences based on specific customer actions like viewing a product or placing an order.

Integration with Facebook Customer Audiences

Combine targeted Facebook ads with Shopify campaigns seamlessly without needing to insert tracking codes.

Pre-built and Customizable Templates

Choose from pre-built templates such as cart abandonment and coupon welcome series, or create your own workflows.

Pros of Drip

• Robust automation features for complex email sequences.
• Easy segmentation of email lists based on various criteria.
• Dynamic content personalization based on user interactions.

Cons of Drip

• Steep learning curve for beginners.
• Pricing plans can be expensive for small businesses.
• Limited email templates (only 18 available).

Pricing of Drip

• Starts at $19 for 500 contacts.
• Free trial lasts 14 days.
• Pricing increases on a sliding scale, reaching $289 per month for 20,000 contacts without SMS support.

Drip offers a comprehensive solution for Shopify store owners looking to enhance their email marketing strategies. However, its complexity and cost might be challenging for smaller businesses.

ActiveCampaign

ActiveCampaign is a powerful email marketing automation tool known for its comprehensive features and deep integration with Shopify, making it ideal for larger e-commerce stores needing sophisticated automation and segmentation.

Key Features of ActiveCampaign

Deep Data Integration with Shopify

Sync customer data and purchase history to create targeted campaigns and personalized emails.

Advanced Automation Editor

Build complex workflows for campaigns such as abandoned cart sequences, upsell emails, and re-purchase reminders.

Dynamic Segments and Tagging

Segment your contacts and apply tags for more targeted and effective email marketing.

Drag-and-Drop Email Builder

Easily integrate Shopify products into email templates with a “Buy Now” button.

Comprehensive CRM

Store customer data, prioritize leads, and gain a centralized view of all customer interactions.

Pros of ActiveCampaign

• Robust Automation: Create complex workflows to target specific customer segments.
• Seamless Integration: Easy syncing with Shopify for streamlined operations.
• Advanced Personalization: Tailor messages for better engagement and conversion rates.
• Detailed Analytics: Track campaign performance and make data-driven decisions.
• Excellent Support: Available via live chat, email, and phone, with a comprehensive knowledge base.

Cons of ActiveCampaign

• Learning Curve: The platform can be complex for beginners, requiring time to master.
• Cost: More expensive compared to some other email marketing tools, with plans starting at $9 per month for 500 contacts.
• Feature Limitations in Basic Plan: The Lite plan lacks landing pages and SMS marketing, which are only available in higher-tier plans.

Pricing of ActiveCampaign

• Lite Plan: Starts at $9 per month for 500 contacts, includes email and chat support, and unlimited emails.
• Plus Plan: $49 per month for 500 subscribers, includes landing pages and SMS marketing.
• Professional Plan: $549 per month for 25,000 contacts.
• Enterprise Plan: Custom pricing for advanced needs.

Despite its robust features, ActiveCampaign’s complexity and higher cost may not be suitable for everyone, especially smaller businesses or those new to email marketing.

Klaviyo

Klaviyo is a leading marketing software designed specifically for ecommerce, making it an ideal choice for Shopify store owners. With a claim that Shopify stores make $85 for every dollar spent on their platform, Klaviyo offers a compelling return on investment.

Key Features of Klaviyo

Segmentation

Klaviyo allows detailed segmentation based on purchase history, browsing behavior, and more, enabling highly targeted email campaigns.

Automation

The platform supports automated email flows like welcome series and abandoned cart reminders, saving time and optimizing customer outreach.

Personalization

Dynamic content blocks in email templates allow for personalized emails based on customer data, enhancing engagement and conversion rates.

Analytics

Detailed analytics and reporting tools help track email campaign performance, providing insights into metrics such as open rates and revenue generated.

Integration

Seamless integration with Shopify allows for easy syncing of customer data and targeted campaigns based on Shopify events.

Pros of Klaviyo

• Advanced segmentation capabilities
• Extensive automation features
• High level of personalization in emails

Cons of Klaviyo

• High cost, starting at $100 for 5,000 contacts
• Requires an in-house dev team or agency for optimal use
• May be complex for small businesses without technical support

Pricing of Klaviyo

• Free plan for up to 250 contacts and 500 emails/month
• Paid plans start at $100 for 5,000 contacts

Klaviyo is a robust email marketing tool tailored for ecommerce, particularly for Shopify users. However, its high pricing and complexity may be a barrier for smaller businesses.

Mailchimp

Mailchimp is a renowned email marketing platform known for its user-friendly interface and robust set of tools, making it a popular choice for Shopify store owners looking to enhance their email marketing efforts.

Key Features of Mailchimp

Automation Capabilities

Mailchimp allows you to automate email sequences, such as welcome emails and abandoned cart reminders, ensuring timely communication with your audience.

Advanced Analytics

The platform provides detailed analytics to track the performance of your email campaigns, helping you make data-driven decisions. You can experiment with different audience segments by testing various subject lines, images, and layouts.

Seamless Integrations

Mailchimp integrates quickly with numerous business apps like WooCommerce, BigCommerce, ShopSync, Magento, and Zapier, offering an omnichannel marketing experience.

Pros of Mailchimp

• Easy-to-use interface ideal for beginners
• Comprehensive automation features
• Excellent customer support

Cons of Mailchimp

• Reduced offerings in the free plan, limiting its utility for small businesses
• Premium plans can be quite expensive, starting at $350 per month for up to 10,000 contacts
• Limited advanced features compared to some specialized ecommerce tools

Pricing of Mailchimp

• Free Plan: Up to 2,000 contacts and 10,000 emails per month, but includes Mailchimp branding.
• Essential Plan: Starts at $13 per month, offering additional features like email templates, custom branding, A/B testing, and 24/7 support.
• Premium Plan: Starts at $350 per month for up to 10,000 contacts, providing more advanced features.

While Mailchimp is a well-established platform with a range of features, its higher-tier plans can be costly, and its free plan has limitations that may not meet the needs of growing ecommerce businesses.

HubSpot

HubSpot is a comprehensive marketing automation platform offering a wide range of tools, including CRM integration, email marketing, social media management, and analytics. It is designed to help businesses of all sizes enhance their marketing efforts and drive growth.

Key Features of HubSpot

CRM Integration

Easily syncs customer data, order information, and product details with Shopify for data-driven marketing.

Email Marketing

Offers customizable templates, automated workflows, and advanced segmentation options to create targeted campaigns. Enables sending automated messages for various occasions, such as welcome emails and abandoned cart reminders.

Social Media Management

Provides tools for managing social media accounts, content creation, and lead generation across multiple channels.

Analytics and Reporting

Tracks key metrics like open rates, click-through rates, and conversion rates to optimize marketing strategies.

Pros of HubSpot

• Seamless integration with Shopify for efficient data utilization.
• Comprehensive feature set covering email marketing, CRM, social media management, and analytics.
• User-friendly interface and scalable solutions for businesses of all sizes.