10 best SMS marketing apps for shopify

In the Competitive World of E-commerce, leveraging the right SMS marketing tools can make or break your Shopify store’s success. With 45.9% of e-commerce businesses now using SMS marketing as a key strategy, how do you find the perfect platform to elevate your communication and drive revenue? We’ve done the research for you and compiled a list of the top 10 SMS marketing apps that can transform your marketing strategy from mere communication to a revenue-boosting powerhouse.

Our top pick is ShopAgain, an all-in-one marketing and support automation platform that includes Email, SMS, WhatsApp marketing, AI-driven cross-sell recommendations, and more. As an official Meta partner for WhatsApp, ShopAgain offers advanced features like WhatsApp & Instagram flow, AI chatbot, and a mobile app, all at market-leading prices starting at just $19 for WhatsApp & SMS, and $0 for emails.

Other noteworthy tools include Yotpo SMSBump, Klaviyo, Postscript, Seguno, Attentive, Plivo CX Engage, Firepush, Recart, and Omnisend. Each of these platforms offers unique features to help you engage customers, personalize campaigns, and analyze performance. Ready to find the ideal tool to elevate your Shopify store? Keep reading to discover how these apps can take your marketing strategy to new heights.

How to Choose an SMS Marketing Platform

Selecting the right SMS marketing platform for your Shopify store involves several key considerations to ensure it aligns with your business objectives and customer engagement strategies. Here are some essential factors to keep in mind:

1. Features and Integrations: Look for platforms that offer comprehensive features such as automated workflows, high-converting templates, and seamless integration with your existing tech stack. Tools like ShopAgain and Klaviyo excel in providing robust integrations and advanced features that can enhance your marketing efforts.
2. Ease of Use: The platform should be user-friendly, allowing you to set up and manage campaigns with minimal hassle. Omnisend and Postscript are known for their intuitive interfaces and pre-built automation workflows, making them ideal for businesses looking to save time and effort.
3. Pricing: Evaluate the pricing structure to ensure it fits within your budget while offering the necessary features. Platforms like ShopAgain offer competitive pricing starting at $19 for WhatsApp & SMS, while others like Yotpo SMSBump and Klaviyo may have higher-tier plans that provide additional functionalities.
4. Customer Support: Reliable customer support is crucial for resolving any issues and optimizing your campaigns. Platforms with dedicated support teams, like ShopAgain and Omnisend, can provide valuable assistance and ensure smooth operation.
5. Compliance and Security: Ensure the platform complies with regulations such as TCPA and GDPR to avoid legal complications. Tools like Postscript and Attentive prioritize compliance and offer features to manage opt-out requests and maintain customer trust.

By considering these factors, you can choose an SMS marketing platform that not only meets your business needs but also enhances your overall marketing strategy, driving engagement and boosting sales.

1. Omnisend Email Marketing & SMS

Omnisend is an all-in-one Email & SMS marketing platform designed to help e-commerce merchants increase sales while reducing workload. With over 70,000 users, Omnisend stands out for its user-friendly, no-code interface and pre-built automation workflows, making it a popular choice among Shopify store owners.

Key Features of Omnisend:

1. Full Shopify Integration: Omnisend integrates seamlessly with Shopify, allowing merchants to quickly set up and automate their marketing campaigns. This integration ensures that all customer data is synchronized, enabling personalized and targeted messaging.
2. Pre-Built Automation Workflows: The platform offers a variety of pre-built workflows for both email and SMS, including welcome series, cart abandonment, and order confirmations. These workflows come with pre-configured messages, subject lines, and settings, allowing you to get started in minutes.
3. Customizable Opt-In Forms: Omnisend provides customizable popups, signup bars, landing pages, and more to collect email and SMS opt-ins. The Forms Library includes ready-made templates for various needs, such as Back in Stock notifications and onsite promotions.

Pros of Omnisend:

• High ease-of-use rating (9.2 on G2)
• Effective customer service and intuitive user interface
• Seamless migration from competitors like Klaviyo and Mailchimp

Cons of Omnisend:

• Additional charges may apply beyond the free installation
• Limited advanced features compared to some competitors
• May require multiple apps for full functionality, which can be cumbersome

Pricing of Omnisend:

• Free to install with basic features
• Additional charges may apply based on the size of your email list and additional features needed

Omnisend’s comprehensive features, ease of use, and effective customer service make it a strong contender for Shopify store owners looking to streamline their email and SMS marketing efforts.

2. Yotpo SMSBump

Yotpo SMSBump is a robust SMS and email marketing automation app designed for Shopify and Shopify Plus businesses. Trusted by brands like Princess Polly, Soludos, and Volcom, it helps grow your SMS and email lists, recover abandoned carts, and send targeted, revenue-driving messages.

Key Features of Yotpo SMSBump:

1. High-Converting SMS Templates: Choose from a library of pre-built SMS templates to engage shoppers in real-time and maximize customer interactions.
2. Automated Workflows: Use pre-built workflows to welcome subscribers, win back customers, and recover abandoned carts with automated texts and emails.
3. Seamless Integration: Integrates with various Shopify apps like reviews, loyalty programs, and help desks, allowing for a cohesive marketing strategy.

Pros of Yotpo SMSBump:

• Easy to set up, taking only about 5 minutes to get started.
• Offers a wide range of integrations with popular Shopify apps.
• Provides a drag-and-drop editor for creating powerful email campaigns quickly.

Cons of Yotpo SMSBump:

• While free to install, additional charges may apply for advanced features.
• The premium plans can be quite expensive, starting at $199 monthly.
• Limited language support primarily focuses on French and English.

Pricing of Yotpo SMSBump:

• Free Plan: Available with basic features.
• Growth Plan: Starts at $19 monthly, includes additional features.
• Prime Plan: Costs $59 monthly, offers more advanced options.
• Premium Plan: Priced at $199 monthly, includes all features from the Prime Plan plus additional access.

While Yotpo SMSBump offers a variety of useful features and integrations, its pricing structure and potential additional charges may not be ideal for all businesses.

3. Seguno

Seguno is a top-rated email and SMS marketing solution built exclusively for Shopify, designed to save time for small teams with big ambitions. It integrates seamlessly with Shopify, allowing businesses to streamline their marketing efforts and focus on growth.

Key Features of Seguno:

1. Pre-Built Library of Automations: Seguno offers a variety of pre-built automations that can be enabled with a click, such as One-Click Upsell Checkout and Newsletter Sales Pop-Up Windows.
2. SMS and Email Marketing: The platform supports both SMS and email marketing, enabling businesses to supercharge their marketing campaigns and reconvert customers through targeted messages.
3. Personalized Customer Experience: Seguno integrates 18 powerful conversion and marketing tactics, including proof (FOMO) sales popups and scheduled sales popups, to create a personalized and engaging customer experience.

Pros of Seguno:

• Seamless integration with Shopify
• Time-saving pre-built automations
• Comprehensive marketing tactics for personalized customer engagement

Cons of Seguno:

• Limited to Shopify, not suitable for other eCommerce platforms
• May require additional charges for some features
• Small teams might find the range of features overwhelming without proper guidance

Pricing of Seguno:

• Free plan available
• 30-day free trial
• Additional charges may apply for advanced features and automations

By focusing on Shopify-exclusive features and offering a free plan, Seguno is a solid choice for small to mid-sized businesses looking to streamline their marketing efforts. However, the platform’s limitations and potential additional charges might make it less appealing compared to more versatile and cost-effective solutions.

4. Attentive

Attentive is a leading SMS marketing platform designed to help e-commerce businesses drive sales through targeted and personalized text message campaigns.

Key Features of Attentive:

1. Targeted SMS Campaigns: Drive sales by targeting SMS subscribers at the right touch points throughout their journey with your e-commerce store.
2. Performance Analytics: Review the performance of your SMS messages, campaigns, and automations to optimize conversion rates and ROI. Go beyond open rates and click metrics to analyze revenue.
3. TCPA Compliance: Quickly make your online store TCPA compliant through an easy onboarding flow. Automatically handle customer requests to opt out of SMS with advanced screening.

Pros of Attentive:

• Comprehensive performance analytics
• Easy TCPA compliance and opt-out management
• Over 100 integrations with other tools

Cons of Attentive:

• Free usage credits expire 30 days after first installation
• Regular usage and carrier fees apply after free credits are exhausted
• Additional charges may apply for some features

Pricing of Attentive:

• Free usage credits available for 30 days
• Regular usage and carrier fees apply after free credits
• Additional charges may apply for premium features and services

5. Plivo CX Engage

Plivo CX Engage is a robust SMS marketing tool tailored for Shopify store owners, offering a blend of SMS automation, text marketing, and abandoned cart recovery to elevate customer engagement and drive sales.

Key Features of Plivo CX Engage:

1. Audience Segmentation: Leverage detailed audience segmentation to tailor your marketing campaigns effectively.
2. AI-Generated Messages: Utilize AI to create personalized and impactful SMS messages, ensuring higher engagement rates. Intelligent SMS sending optimizes delivery times based on customer behavior.
3. Omnichannel Communication: Connect with customers via SMS, email, voice, and social messaging, providing a holistic engagement experience. Automate responses and track customer interactions across multiple channels.

Pros of Plivo CX Engage:

• Comprehensive integration with Shopify tech stack, including reviews and loyalty programs.
• Easy to set up and integrates seamlessly with POS and Shopify stores.
• Automated messaging system targeting real-time shoppers to maximize engagement.

Cons of Plivo CX Engage:

• Additional charges may apply even with the free plan, potentially increasing costs.
• Primarily focuses on French and English, limiting its utility for businesses targeting other languages.
• Lacks advanced customer support solutions integrated within the platform.

Pricing of Plivo CX Engage:

• Growth Plan: $19 monthly
• Prime Plan: $59 monthly
• Premium Plan: $199 monthly

Each plan offers additional features to enhance your Shopify SMS marketing efforts, making it adaptable for businesses of various scales.

6. Firepush

Firepush is a top-rated SMS & email marketing and automation app trusted by thousands of Shopify and Shopify Plus businesses. It helps you grow your SMS & email lists, recover abandoned carts, and send revenue-driving texts and emails to skyrocket your sales.

Key Features of Firepush:

1. Multi-Channel Retargeting: Firepush allows you to retarget customers through SMS, email, and web push notifications, maximizing your sales funnel’s effectiveness.
2. Pre-built Workflows: Automate your marketing with pre-built workflows for welcoming subscribers, winning back customers, and recovering abandoned carts. These workflows save time and ensure timely, consistent communication with your customers.
3. Integration with Shopify Tech Stack: Seamlessly integrates with Shopify tools like reviews, loyalty programs, subscription services, and help desks to create a cohesive marketing strategy. This integration ensures personalized and relevant marketing messages based on customer behavior.

Pros of Firepush:

• Easy multi-channel retargeting through SMS, email, and web push.
• Pre-built workflows for automating marketing tasks.
• Seamless integration with Shopify’s tech stack for personalized campaigns.

Cons of Firepush:

• Limited to Shopify and Shopify Plus, restricting use for other platforms.
• Free plan available, but additional charges may apply for advanced features.
• No advanced customer support features built into the platform.

Pricing of Firepush:

• Free plan available with basic features.
• Additional charges may apply for advanced functionalities and higher usage tiers.

7. Recart

Recart is a Shopify abandoned cart recovery SMS app designed to help merchants recover more abandoned checkouts through instant text messages. By sending automated SMS notifications in compliance with TCPA and GDPR, Recart aims to encourage customers to complete their orders and ultimately grow sales.

Key Features of Recart:

1. Automated SMS Notifications: Sends instant text messages to recover abandoned carts, encouraging customers to complete their orders.
2. Easy Setup Process: The setup process is divided into three simple steps, allowing merchants to start re-engaging customers quickly. Offers 24/7 support to assist users in navigating its features effectively.
3. Integration Capabilities: Integrates with ReCharge, Klaviyo, Yotpo, Privy, ReConvert, and other apps, enhancing its functionality and helping retain the right customers.

Pros of Recart:

• Cost-effective compared to other SMS marketing solutions.
• High customer satisfaction with a 4.9 rating and over 700 positive reviews.
• Supports multiple languages, primarily focusing on French and English.

Cons of Recart:

• Limited to SMS marketing, requiring additional tools for a comprehensive marketing strategy.
• Primarily focuses on Shopify, which may not be suitable for merchants using other eCommerce platforms.
• The reliance on integrations may become cumbersome for users needing a more unified solution.

Pricing of Recart:

• Recart is known for being relatively more cost-effective than other SMS marketing solutions.
• Specific pricing details are not provided, but it is marketed as a budget-friendly option.8. 

8. SMSBump

SMSBump is a comprehensive SMS and email marketing app designed for Shopify store owners. It helps businesses engage customers and drive sales through targeted, personalized text message campaigns and email marketing.

Key Features of SMSBump:

1. Automated Messaging System: Targets real-time shoppers to engage them effectively, driving maximum benefits through interaction.
2. High-Converting SMS Templates: Offers a library of customizable SMS templates and automations to engage shoppers in real time and maximize the effect of each customer interaction.
3. Seamless Shopify Integration: Syncs automatically with your Shopify store to create hyper-personalized campaigns based on customer shopping behavior and integrates with various tools like ReCharge, Klaviyo, Privy, and more.

Pros of SMSBump:

• Easy to set up, taking only 5 minutes to get started.
• Free to install, allowing businesses to kick-start their SMS marketing without upfront costs.
• Supports integration with multiple Shopify tools and services, enhancing functionality.

Cons of SMSBump:

• While the app is free to install, additional charges apply for advanced features.
• Limited to SMS and email marketing, lacking broader marketing channels.
• Pricing for premium plans can be high, starting at $199 monthly.

Pricing of SMSBump:

• Free Plan: Available with basic features.
• Growth Plan: Starts at $19 monthly, offering additional features.
• Prime Plan: Priced at $59 monthly, providing greater access to advanced functionalities.
• Premium Plan: Starts at $199 monthly, includes all features from the Prime Plan and more advanced options.

9. Klaviyo

Klaviyo is a unified customer platform designed to help online brands manage their consumer data and interactions, turning transactions into long-term relationships. It integrates seamlessly with your tech stack, offering powerful email and SMS marketing tools to personalize customer communications and drive sales.

Key Features of Klaviyo:

1. Seamless eCommerce Integration: Sync all historical and real-time data with one-click integration to stay on top of every customer interaction.
2. Customizable Automations: Dozens of built-in automations like welcome emails, birthday messages, and cart abandonment reminders, each customizable with a mix of emails and texts.
3. Data-Driven Insights: Pre-built reports deliver real-time performance insights, helping you understand what drives sales and how you compare to industry benchmarks.

Pros of Klaviyo:

• Seamless integration with over 300 platforms including ReCharge, Yotpo, and Privy.
• Advanced segmentation and personalization based on customer behavior.
• High user rating of 4.9 with 4,262 reviews on Shopify.

Cons of Klaviyo:

• Can be complex to set up for beginners.
• Higher pricing tiers can be expensive for small businesses.
• Limited customer support options compared to some competitors.

Pricing of Klaviyo:

• Free plan available for small businesses.
• Paid plans scale based on the number of contacts and messages sent.
• Custom pricing for enterprise solutions.

10. Postscript

Postscript is a robust SMS marketing platform trusted by over 8,000 Shopify and Shopify Plus stores, including notable names like Brooklinen and Dr. Squatch. It empowers e-commerce businesses to engage customers, drive sales, and optimize marketing strategies through targeted SMS campaigns.

Key Features of Postscript:

1. Advanced Segmentation: Segment your audience using 30+ filters based on their browsing and purchase behavior.
2. Automated Campaigns: Activate default text marketing automations such as back-in-stock alerts, abandoned cart reminders, and shipping notifications. Create custom automation templates to follow up on new purchases and order statuses.
3. Compliance and Opt-Out Management: Ensure TCPA compliance to meet all messaging regulations. Automatically handle customer opt-out requests, making it easy to manage your opt-out list.

Pros of Postscript:

• High open rates, nearly 98%, ensuring better engagement.
• Seamless integration with Shopify and other tools like Gorgias, Klaviyo, and Zapier.
• Comprehensive analytics to track and optimize campaign performance.

Cons of Postscript:

• Limited to SMS marketing, requiring additional tools for a holistic marketing strategy.
• Higher-tier plans can be costly for small businesses.
• Free usage credits expire 30 days after installation, which may not be sufficient for thorough evaluation.

Pricing of Postscript:

• Free Plan: No monthly fee, but with limited features.
• Growth Plan: $100/month, includes additional benefits beyond the free plan.
• Professional Plan: $500/month, offers an all-in-one package for comprehensive eCommerce needs.

Postscript offers a compelling solution for Shopify store owners looking to leverage SMS marketing. While it excels in segmentation and automation, its higher-tier plans may be a consideration for smaller businesses.

Conclusion

Selecting the right SMS marketing app for your Shopify store is essential for maximizing engagement, boosting sales, and achieving your long-term business objectives. Top tools like Yotpo SMSBump, Postscript, Omnisend, Klaviyo, Attentive, Plivo CX Engage, Firepush, and Recart offer diverse features such as SMS automation, abandoned cart recovery, and personalized campaigns to cater to various business requirements.

However, if you’re looking for an all-in-one marketing and support automation platform, ShopAgain stands out as the top pick. ShopAgain offers comprehensive solutions including Email, SMS, WhatsApp marketing, AI-driven cross-sell recommendations, and advanced features like WhatsApp & Instagram flow, AI chatbot, and a mobile app (iOS & Android). With its competitive pricing starting at just $19 for WhatsApp & SMS, and $0 for emails, coupled with advanced customer support built right into the platform, ShopAgain simplifies your marketing and support needs in a single place. This unique advantage has made it the preferred choice for numerous Shark Tank DTC brands.

Choosing the right tool can significantly influence your marketing efforts and overall business growth. What will be your choice? Let us know in the comments!

FAQ

1. What are the best SMS marketing platforms for Shopify?
   The top SMS marketing platforms for Shopify include ShopAgain, Yotpo SMSBump, Klaviyo, Postscript, Omnisend, and Plivo CX Engage. Each platform offers unique features like automated workflows, high-converting templates, and seamless integrations to boost engagement and sales.
2. Why is ShopAgain the top pick for SMS marketing?
   ShopAgain is an all-in-one marketing and support automation platform that includes Email, SMS, WhatsApp marketing, AI-driven cross-sell recommendations, and more. It offers advanced features like WhatsApp & Instagram flow and AI chatbot, starting at just $19 for WhatsApp & SMS, making it a cost-effective and versatile choice.
3. How do I choose the right SMS marketing platform for my Shopify store?
   Consider factors like features and integrations, ease of use, pricing, customer support, and compliance with regulations. Platforms like ShopAgain and Klaviyo offer robust integrations and advanced features, while Omnisend and Postscript are known for their user-friendly interfaces.
4. What are the key features of Omnisend?
   Omnisend offers full Shopify integration, pre-built automation workflows, and customizable opt-in forms. It is user-friendly and designed to help e-commerce merchants increase sales while reducing workload. Pricing starts with a free plan, with additional charges based on features and email list size.