Top Shopify Email Marketing Alternatives for 2024

Email marketing is a powerful tool for businesses of all sizes, driving incredible results and providing a direct line to customers. With the competitive landscape of email marketing software constantly evolving, choosing the right platform for your brand can be a challenging task. Are you a Shopify store owner looking to enhance your email marketing efforts? You’re in the right place!

Email marketing offers the highest ROI among all marketing methodologies, with a $36 return for every $1 spent. As your email list grows, investing in a professional ecommerce email marketing tool is crucial. In this blog post, we will explore the top 13 Shopify email alternatives in 2024. Among these, our top pick is ShopAgain, an all-in-one marketing and support automation platform. ShopAgain offers Email, SMS, WhatsApp marketing, AI-driven cross-sell recommendations, and advanced features like WhatsApp & Instagram flow, AI chatbot, and a mobile app. With pricing starting at just $19 for WhatsApp & SMS and $0 for emails, it’s the best in the market and a favorite among several Shark Tank DTC brands.

We will also cover other noteworthy tools such as Omnisend, Klaviyo, Seguno, Privy, SmartrMail, Mailchimp, ActiveCampaign, MailerLite, Sendinblue, Automizely, Constant Contact, and Drip. Each tool offers unique benefits and functionalities to elevate your email marketing strategy. Let’s dive in and discover the best tools to take your Shopify store to the next level!

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Choosing the Right Email Marketing Tools for Your Shopify Store

Selecting the appropriate email marketing tools for your Shopify store is crucial for maximizing your marketing efforts and driving sales. With numerous options available, it can be overwhelming to decide which tool best fits your needs. Key factors to consider include ease of use, cost, features, and customer support.

For instance, ShopAgain stands out as an all-in-one marketing and support automation platform, offering Email, SMS, WhatsApp marketing, AI-driven cross-sell recommendations, and more. Its competitive pricing and advanced features make it a favorite among many DTC brands. Other notable tools include Omnisend, Klaviyo, Seguno, and Privy, each offering unique functionalities to enhance your email marketing strategy.

By carefully evaluating these tools based on your specific needs, you can choose the right email marketing platform to elevate your Shopify store’s performance.

Finding the Best Email Marketing Software for Your Brand’s Needs

Identifying the best email marketing software for your brand involves understanding your specific requirements and how different tools can meet them. For Shopify store owners, integration with the platform is a critical factor. Tools like ShopAgain, Omnisend, and Klaviyo offer seamless Shopify integration, ensuring that your customer data and product information are easily accessible for targeted campaigns.

Additionally, consider the features that are most important to your marketing strategy. For example, if advanced automation and segmentation are priorities, Klaviyo might be the best fit. If you’re looking for a comprehensive solution that includes SMS and WhatsApp marketing, ShopAgain could be ideal. Cost is another significant consideration; while some tools offer free plans or trials, others may have higher pricing tiers that provide more advanced features.

By aligning the tool’s capabilities with your brand’s needs, you can make an informed decision that enhances your email marketing efforts.

What to Look for in the Best Shopify Email Marketing Tool

When searching for the best Shopify email marketing tool, several key features should be on your checklist. First and foremost, seamless integration with Shopify is essential to ensure that your customer data and product information are synchronized for effective marketing campaigns.

Key Features:

• Automation Capabilities: Look for tools that offer pre-built workflows for tasks like cart abandonment, welcome series, and post-purchase follow-ups.
• Advanced Segmentation: Options that allow you to target specific customer groups with personalized content, improving engagement and conversion rates.
• User-Friendly Interfaces: Drag-and-drop editors make it easier to create visually appealing emails without needing extensive technical skills.
• Analytics and Reporting: Vital for tracking the performance of your campaigns and making data-driven decisions.
• Scalability: Ensure it can grow with your business and handle an increasing number of contacts and emails.
• Cost and Customer Support: Evaluate to ensure you get the best value for your investment.

Omnisend

Omnisend is a top-rated omnichannel marketing automation platform designed specifically for ecommerce businesses. It seamlessly integrates email, SMS, push notifications, and more to help Shopify store owners engage their audience effectively across multiple channels.

Key Features of Omnisend

1. Omni-Channel Marketing
   • Reach customers through email, SMS, Facebook Messenger, WhatsApp, and more.
2. Automation
   • Set up automated email campaigns based on customer behavior, such as cart abandonment.
3. Segmentation
   • Advanced segmentation options allow targeting specific customer groups with personalized content.
4. Analytics
   • Detailed analytics and reporting tools to track email campaign performance.
5. Integration
   • Seamlessly integrates with Shopify, syncing store data for targeted campaigns.

Pros of Omnisend

• User-friendly drag-and-drop editor.
• Comprehensive automation workflows.
• Detailed analytics and reporting.
• Advanced customer segmentation tools.
• Seamless Shopify integration.

Cons of Omnisend

• Pricing varies based on the number of contacts and features required.
• Free plan limited to 250 contacts and 500 emails/month.
• Complex pricing structure with tiered plans.

Pricing of Omnisend

• Free plan for up to 250 contacts and 500 emails/month.
• Standard plan starts at $16/month for more than 500 contacts.
• Pro plan starts at $59/month for more than 2,500 contacts.

Omnisend is a robust choice for Shopify store owners looking to enhance their marketing efforts, but its complex pricing and limitations on the free plan might not suit everyone.

Klaviyo

Klaviyo is a specialized ecommerce marketing platform designed to help businesses create personalized and targeted email campaigns. As a leading platform in the Shopify ecosystem, it offers robust features for email and SMS marketing, making it a popular choice among ecommerce stores.

Key Features of Klaviyo

1. Advanced Segmentation
   • Easily segment your audience based on purchase history, browsing behavior, and more.
2. Automation
   • Set up automated email flows such as welcome series, abandoned cart reminders, and post-purchase follow-ups.
3. Comprehensive Analytics
   • Track key metrics like open rates, click-through rates, and revenue generated.

Pros of Klaviyo

• Advanced segmentation capabilities.
• Robust automation features.
• Comprehensive analytics and reporting tools.

Cons of Klaviyo

• Steeper learning curve for beginners.
• Expensive pricing structure as your contact list grows.
• Some users report issues with customer support responsiveness.

Pricing of Klaviyo

• Free plan includes up to 250 contacts and 500 emails/month, with 150 SMS credits.
• Paid plans start at $20/month for 500 contacts and 5,000 monthly email sends.
• Pricing increases significantly with larger contact lists, starting at $100 for 5,000 contacts.

Overall, while Klaviyo offers a comprehensive suite of features tailored for ecommerce, its higher cost and learning curve may pose challenges for smaller businesses or those new to email marketing.

Seguno

Seguno is a dedicated email marketing app designed specifically for Shopify users, offering seamless integration and a user-friendly interface to simplify email campaign management. With a high rating of 4.8 from 1,094 reviews, Seguno is a reliable choice for Shopify store owners.

Key Features of Seguno

1. Seamless Shopify Integration
   • Easily sync your customer data and product information directly from your Shopify store.
2. Email Automations
   • Automate your marketing efforts with features like Product Purchased Automations and Customer Tagged Automations.
3. Detailed Analytics
   • Track the performance of your email campaigns with comprehensive analytics.

Pros of Seguno

• User-friendly interface.
• Seamless integration with Shopify.
• Effective automation features.
• Detailed analytics for tracking campaign performance.

Cons of Seguno

• Limited advanced customization options compared to other email marketing apps.
• Customer support may not be as robust as other platforms.
• Additional charges for more than 250 subscribers.

Pricing of Seguno

• Free for up to 250 subscribers.
• $10/month for 1,000 subscribers.
• 10-day free trial available for premium features.

While Seguno offers a robust set of features and excellent integration with Shopify, it may fall short for businesses needing advanced customization and more comprehensive customer support. For those seeking an all-in-one marketing and support automation platform, exploring other options might be beneficial.

Privy

Privy is a highly-rated ecommerce marketing platform designed to help Shopify store owners grow their business through email and SMS marketing. With over 24,000 reviews and a 4.6-star rating on the Shopify App Store, Privy offers a range of tools for creating pop-ups, banners, and automated email campaigns.

Key Features of Privy

1. Pop-Ups and Banners
   • Create intent-driven pop-ups and banners to capture email addresses and drive conversions without any coding knowledge.
2. Email and SMS Automation
   • Automate email marketing and SMS campaigns to engage customers, recover abandoned carts, and drive repeat purchases.
3. Advanced Targeting
   • Customize campaigns based on customer behavior, location, and cart value to deliver personalized marketing messages.
4. Analytics and Reporting
   • Track the performance of your campaigns with detailed analytics.

Pros of Privy

• Ease of Use: User-friendly interface for creating and managing campaigns.
• Customization: Extensive customization options for aligning forms with your brand.
• Integration: Seamless integration with Shopify for syncing customer data and automating campaigns.

Cons of Privy

• Cost: Advanced features like targeting and A/B testing require a paid subscription.
• Customer Support: Some users report slow customer support response times.
• Deliverability: Ensuring high deliverability rates may require additional tools or strategies.

Pricing of Privy

• Free Plan: Limited to 100 contacts with basic features.
• Paid Plans: Start at $30 per month for 1,500 contacts and unlimited emails. Additional costs apply for more contacts and SMS.
• High-Volume Plan: $650 per month for up to 500,000 emails.

Privy offers a 15-day free trial with access to all pop-up types and advanced targeting options. While it provides a robust solution for ecommerce email marketing, its cost and limited free plan may not be the best fit for all businesses.

SmartrMail

SmartrMail is an email marketing app specifically designed for eCommerce businesses. It integrates seamlessly with popular platforms like Shopify, WooCommerce, and BigCommerce, making it a powerful tool for creating targeted email campaigns.

Key Features of SmartrMail

1. Product Recommendations
   • Uses machine learning to analyze customer behavior and make personalized product recommendations.
2. Automated Flows
   • Set up automated email flows based on customer actions, such as welcome series, abandoned cart reminders, and post-purchase follow-ups.
3. Segmentation
   • Divide your email list into segments based on purchase history, browsing behavior, and more.
4. A/B Testing
   • Test different subject lines, content, and send times.
5. Reporting and Analytics
   • Track key metrics like open rates, click-through rates, and revenue generated.

Pros of SmartrMail

• Easy-to-use interface.
• Seamless integration with Shopify.
• Automated product recommendations.
• Advanced segmentation options.
• Responsive customer support.

Cons of SmartrMail

• Limited design customization options.
• Pricing can be higher for larger email lists.
• No dedicated reporting area (currently in development).

Pricing of SmartrMail

• Free plan for up to 1,000 subscribers with a monthly sending allowance of 5,000 emails.
• Paid plans start at $14 per month for 250 contacts, with each additional contact costing $0.01.

SmartrMail is a solid option for small to medium-sized businesses looking to enhance their email marketing efforts. However, it lacks some advanced features and flexibility that other platforms might offer, making it less ideal for larger enterprises.

Mailchimp

Mailchimp, founded in 2001 and recently acquired by Intuit, is a widely recognized email marketing platform known for its robust features and user-friendly interface. It integrates seamlessly with Shopify, making it a popular choice for ecommerce marketers.

Key Features of Mailchimp

1. Drag-and-Drop Editor
   • Create visually appealing emails without any coding knowledge using the intuitive drag-and-drop editor.
2. Automation Tools
   • Automate email sequences based on customer behavior, enhancing engagement and conversion rates.
3. Detailed Analytics
   • Track the performance of your email campaigns with in-depth analytics.
4. Seamless Shopify Integration
   • Sync customer data and purchase history directly from Shopify for targeted marketing.

Pros of Mailchimp

• User-friendly interface.
• Comprehensive feature set.
• Seamless integration with Shopify.
• Powerful automation capabilities.
• Detailed analytics for tracking campaign performance.

Cons of Mailchimp

• Pricing can get expensive for larger email lists.
• Some advanced features may have a learning curve.
• Free plan has limitations on the number of emails that can be sent.

Pricing of Mailchimp

• Mailchimp offers a free plan for up to a certain number of contacts.
• Paid plans are available for accessing more advanced features and sending emails to a larger subscriber list.

While Mailchimp is a solid choice for email marketing with its extensive features and seamless Shopify integration, it may not be the most cost-effective solution for businesses with larger email lists.

ActiveCampaign

ActiveCampaign is a robust email marketing platform that offers extensive features tailored to enhance email marketing strategies for Shopify users. Its comprehensive analytics and automation tools empower businesses to create targeted and personalized campaigns that significantly improve conversion rates.

Key Features of ActiveCampaign

1. Advanced Automation Builder
   • Create complex automation workflows with over 900 templates.
2. CRM Integration
   • Seamlessly integrates with Shopify’s CRM.
3. Email Segmentation and Personalization
   • Segment email lists based on various criteria and personalize emails for targeted marketing campaigns.
4. Comprehensive Analytics
   • Provides detailed analytics and reporting.
5. Drag-and-Drop Email Editor
   • Easily create visually appealing AMP and HTML email templates.

Pros of ActiveCampaign

• Advanced automation.
• CRM integration.
• Robust segmentation options.
• Personalization.
• Comprehensive analytics.

Cons of ActiveCampaign

• Learning curve.
• Higher cost.
• Complexity.

Pricing of ActiveCampaign

• 14-day free trial.
• Marketing Plus Plan costs $70/month for 1000 contacts.

ActiveCampaign is a powerful tool for businesses looking to elevate their email marketing with advanced automation and segmentation capabilities. However, its complexity and higher cost may be a consideration for those seeking a more straightforward or budget-friendly solution.

MailerLite

MailerLite is a user-friendly email marketing tool crafted for Shopify store owners. It offers an intuitive interface, advanced features, and seamless integration with Shopify, making it an excellent choice for businesses aiming to enhance their email marketing efforts.

Key Features of MailerLite

1. Drag-and-Drop Editor
   • Design custom emails effortlessly without any coding knowledge.
2. Advanced Automation
   • Automate workflows, segment contacts, and trigger automations based on customer data and purchase history.
3. Detailed Analytics
   • Track the performance of your campaigns with advanced analytics.

Pros of MailerLite

• Generous free plan.
• Seamless Shopify integration.
• Affordable pricing plans.

Cons of MailerLite

• Advanced automation features are not as robust.
• Paid plans start at $10/month for 500 subscribers.
• Some users report limitations in dynamic content capabilities.

Pricing of MailerLite

• Free plan: Up to 12,000 emails and 1,000 subscribers.
• Paid plans: Starting at $10/month for 500 subscribers.

MailerLite is an affordable, user-friendly email marketing solution for Shopify users. Its ease of use and generous free plan make it ideal for beginners and small businesses. However, its advanced automation features may not meet the needs of more sophisticated marketing strategies.

Sendinblue

Sendinblue is a versatile email marketing platform designed to support ecommerce websites, including Shopify stores. It provides a comprehensive suite of tools to create, manage, and track email campaigns effectively.

Key Features of Sendinblue

1. Email Marketing
   • Create professional-looking emails with an easy-to-use drag-and-drop editor.
2. SMS Marketing
   • Reach your audience through SMS messages.
3. Marketing Automation
   • Streamline your marketing efforts with workflows based on user behavior.
4. CRM
   • Manage your contacts with a built-in CRM tool.
5. Analytics
   • Track the performance of your campaigns in real-time.

Pros of Sendinblue

• User-friendly interface.
• Advanced automation features.
• A/B testing capabilities.
• Detailed analytics.
• Affordable pricing plans.

Cons of Sendinblue

• Some users may find the interface slightly overwhelming.
• Limited template designs.
• Customer support response time can vary.

Pricing of Sendinblue

• Starts at $25/month for the Lite plan.
• Free plan available with 300 emails per day.

While Sendinblue offers a range of features tailored for Shopify users, it’s essential to weigh its pros and cons carefully. The platform’s affordability and comprehensive tools make it a solid choice, but limitations in template designs and variable customer support response times could be points of consideration.

Automizely

Automizely is a comprehensive email marketing tool designed specifically for Shopify stores. It offers a user-friendly drag-and-drop editor, automation features, detailed analytics, and seamless integrations with Shopify, making it a top choice for businesses looking to enhance their marketing efforts.

Key Features of Automizely

1. Drag-and-Drop Editor
   • Easily create and customize emails with a user-friendly drag-and-drop interface.
2. Advanced Automation
   • Automate marketing workflows with pre-built journeys targeted at different stages of the customer journey.
3. Multi-Channel Marketing
   • Send emails, SMS, push notifications, and messages on platforms like Facebook and WhatsApp.

Pros of Automizely

• Highly rated with a 4.9 rating from 6,156 reviews on the Shopify App Store.
• Comprehensive features including AI-powered recommendations.
• Seamlessly integrates with Shopify.

Cons of Automizely

• Access to the service is through the app, not directly in your Shopify dashboard.
• Pricing increases as your email list grows.
• Some users may find the integration with multiple Aftership apps necessary.

Pricing of Automizely

• Free trial available.
• Offers a selection of 4 plans.

Constant Contact

Constant Contact is a long-standing email marketing tool, established in 1995, that offers a user-friendly platform for creating and managing email campaigns. It’s designed to help businesses of all sizes enhance their email marketing efforts, with seamless integration with Shopify and other marketing tools.

Key Features of Constant Contact

1. Drag-and-Drop Editor with Templates
   • Easily design professional-looking emails using customizable templates.
2. Email Automation Tools
   • Automate your email campaigns.
3. Detailed Analytics and Reporting
   • Track the success of your email marketing efforts with real-time analytics.
4. Customer Segmentation
   • Segment your audience effectively.
5. Integration with Shopify
   • Sync your customer lists automatically.

Pros of Constant Contact

• User-friendly interface.
• Comprehensive library of training and webinars.
• Seamless integration with Shopify.

Cons of Constant Contact

• Limited advanced automation features.
• High cost for accessing premium features.
• Removal of event management features.

Pricing of Constant Contact

• Free trial for your first 100 emails, then $12/month.
• Pricing starts at $20 per month.

Constant Contact offers a range of features that can help businesses grow their email lists and create engaging email campaigns. However, its limited advanced automation and higher cost for premium features may not provide the best value compared to other tools in the market.

Drip

Drip is a comprehensive email and SMS marketing platform tailored for ecommerce businesses. It emphasizes personalization and automation to create unique customer experiences, driving higher engagement and conversions.

Key Features of Drip

1. Advanced Segmentation Capabilities
   • Segment your audience based on behavior to deliver personalized notifications.
2. Automation Workflows
   • Easily create complex automation sequences with a visual workflow builder, including pre-built templates for common campaigns.
3. Detailed Analytics and Reporting
   • Track the performance of your campaigns with in-depth analytics to optimize your marketing efforts.
4. Integration with Shopify
   • Seamless integration with Shopify allows for smooth ecommerce marketing operations.
5. Behavioral Automation Triggers
   • Automate marketing actions based on specific customer behaviors, enhancing the relevance of your communications.

Pros of Drip

• Advanced segmentation options.
• Effective automation workflows.
• Detailed analytics and reporting.
• A/B testing capabilities.
• Integration with Facebook Customer Audiences.

Cons of Drip

• Can be overwhelming for beginners.
• Higher pricing compared to some other email marketing tools.
• Limited range of email templates (only 18 available).

Pricing of Drip

• Starts at $49 per month for up to 2500 subscribers.
• 14-day free trial available.

Drip is a robust choice for established ecommerce businesses looking to enhance their email marketing strategies with advanced features. However, its higher pricing and complexity may be a barrier for smaller businesses or beginners.

Choosing the right email marketing software is crucial for businesses looking to connect with their customers and drive sales. In 2024, the array of options available makes it essential to consider ease of use, cost, unique features, and customer reviews. Top tools such as Omnisend, Klaviyo, Seguno, Privy, SmartrMail, Mailchimp, ActiveCampaign, MailerLite, Sendinblue, Automizely, Constant Contact, and Drip each bring their own strengths to the table.

However, our top pick is ShopAgain, an all-in-one marketing and support automation platform. ShopAgain offers Email, SMS, WhatsApp marketing, AI-driven cross-sell recommendations, and advanced features like WhatsApp & Instagram flows, AI chatbot, and a mobile app for both iOS and Android. Notably, ShopAgain is an official Meta partner for WhatsApp and provides the best-in-market pricing, starting at $19 for WhatsApp & SMS and $0 for emails. What sets ShopAgain apart is its integrated customer support solution, making it the favorite platform for several Shark Tank DTC brands.

Choosing the right tool can significantly impact your marketing efforts and overall business growth. Which tool will you choose to elevate your Shopify store’s email marketing strategy? Let us know in the comments!

FAQ

FAQ

1. Why is email marketing important for businesses? Email marketing offers the highest ROI among all marketing methodologies, providing a $36 return for every $1 spent. It allows businesses to directly reach their customers, drive sales, and build lasting relationships.

2. What should I consider when choosing an email marketing tool for my Shopify store? Key factors include seamless Shopify integration, automation capabilities, advanced segmentation, user-friendly interfaces, analytics, scalability, cost, and customer support.

3. What are some top email marketing tools for Shopify in 2024? Top tools include ShopAgain, Omnisend, Klaviyo, Seguno, Privy, SmartrMail, Mailchimp, ActiveCampaign, MailerLite, Sendinblue, Automizely, Constant Contact, and Drip. Each offers unique features to enhance your email marketing strategy.

4. What makes ShopAgain a recommended choice for email marketing? ShopAgain is an all-in-one marketing and support automation platform offering Email, SMS, WhatsApp marketing, AI-driven cross-sell recommendations, and advanced features like WhatsApp & Instagram flows, AI chatbot, and a mobile app. It stands out for its competitive pricing and comprehensive features.